Fifty-seven ponies were sold during the auction at the 94th Annual Chincoteague Pony Swim yesterday.
WBOC reports that the auction brought in $271-thousand from bidders.
On average the ponies sold for around $47-hundred dollars apiece.
Last year just over $228-thousand was raised.
The money will go to the Chincoteague Volunteer Fire Company which manages the herd.
The fire company says that it costs of up to $40-thousand a year to pay for the veterinarian bills to ensure the health of the herd.
The remaining ponies were taken back across the channel this morning at 10:30 a.m.