BALTIMORE (AP) — A new product from a famous Baltimore-based seasoning company made a sizzling debut when it sold out within an hour of being released.
Old Bay launched a hot sauce infused with its signature flavor Wednesday.
The company confirmed in a tweet that eager buyers flooded the site with traffic, joking that all the love "may have broken the internet."
The Virginian-Pilot says some customers began reselling it online almost immediately, charging up to $200 a bottle.
The company promises the sauce will be restocked soon.
The Baltimore Sun has described Old Bay, used for crab cakes, shrimp and beyond, as “more than a seasoning” but “a symbol of state pride."
