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Trading Walkathons For Ice Buckets, Charities Try To Hold On To Donors

By Pam Fessler
Published April 1, 2015 at 4:39 PM EDT
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Pam Fessler
Pam Fessler is a correspondent on NPR's National Desk, where she covers poverty, philanthropy, and voting issues.
See stories by Pam Fessler